productive supply meaning in Chinese
生产供给
Examples
- Exploring and searching the brand developing state difficult gies of provincial level satellite tvs ) has recently become one of the hot spots and points in mass communication field , and it is also a severe problem of the television station itself , which is not allowed to be ignored . this thesis analyses the managerial condition of provincial level satellite tvs in details from survival circumstance and market possession , and discusses the strategic theory and thought which support the development of provincial level satellite tvs . it also makes rational examination and intro - section about the brand developing strategies of the aforementioned representative provincial level satellite tvs , and combines the reality to analyses the strategic developing goals of provincial level satellite tvs . finally , this paper predicts boldly that the chinese television will be divided into four remarkable structures - countrywide comprehensive satellite channels , regional satellite tvs , city television stations and tv programmers productive supply organizations
探索并研究省级卫视的品牌发展战略已经成为近年来大众传播领域的热点和难点问题之一，也是电视台自身不容忽视的严峻课题。本文从生存环境和市场占有上详细地分析了省级卫视的经营状况，探讨了支持省级卫视发展的战略理论和战略思想，对上述几家有代表性的省级卫视的品牌发展战略做出了理性的审视和反思，并结合实际分析了省级卫视的战略发展目标。最后，本文还做出了大胆的预测，中国电视将四分天下，彰显四大格局：全国性的综合卫星频道、区域卫视、城市电视台和电视节目生产供应机构。